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Lawrence A. Cunningham’s Quality Investing: Stock investors want companies on board with ESG — but principles have a price

Investors have been drawn into culture wars and other divisive debates in the U.S., distracting them from their traditional focus on business quality and prosperity. Wading into these waters is the country’s investor protection agency, the Securities and Exchange Commission, but the SEC should recognize the perils of the current predicament and proceed cautiously.

Traditionally, investors cared most about preserving capital and generating returns, only steering clear of investments that were illegal or immoral. Drawing the…

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