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: Supreme x Tiffany & Co. collaboration tries to sparkle with younger shoppers

This is definitely not your mother’s Tiffany.

Tiffany & Co. dropped a collaboration with streetwear brand Supreme on Thursday in a move to help the 184-year-old jeweler attract more millennial and Gen Z shoppers.

It’s the American luxury brand’s latest attempt to appeal to younger customers, and lessen its dependence on engagement rings at…

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